Monday, January 28, 2008

Attract more clients, with this simple copywriting model

Ecademy: "AIDCA can be used within virtually any area of your promotional mix. For example, your website homepage, a direct mail letter or an invitation to an event.
Here is the sequence:
Attention = The headline
Interest = Your product or service
Desire = A compelling offer
Conviction = Proof
Action = A call to action!"

Saturday, January 26, 2008

10 Places to Get a Free Business Education Online

Education-Portal.com: "
1. MIT OpenCourseWare - Sloan School of Management (mit.edu)
* Undergraduate Business Courses
* Graduate Business Courses
MIT OpenCourseWare is not an MIT education, but it might be the next best thing. This free online publication offers downloadable undergraduate and graduate business courses from the MIT Sloan School of Management. The downloadable curriculum includes lecture notes, videos, demonstrations, labs and more. Registration is free and there are more than 50 courses available."

101 Essential Freelancing Resources

The Freelance Blog: "Business Tools
Resources to help with the business of freelancing…
1.HighRise - Track communication and conversations with leads, employees, clients, colleagues, vendors
2. Campfire - Real-time group chat and file sharing
3. Central Desktop - Shared workspaces and web conferencing
4. Relenta - Manage your email, contacts, documents and activities
5. Google Apps - Communication and collaboration tools from Google
6. Zoho - Free office tools
7. Campaign Monitor - Email newsletter software
8. MailBuild - More newsletter software
9. Breeze - Email campaign and newsletter software
10. Business-Paper - Easy business cards
11. GoToMeeting - Easy online meetings
12. Wufoo - Make forms to survey your clients
13. AIGA Spec Letter - Sample letter to communicate with clients who want spec work or free pitching
14. CPA Directory - Find an accountant (in the US)
15. SBA - Small Business Administration, help and advice
16. Paypal - Online payment system
17. Moneybookers - Online payment system
18. Escrow - Online payment system that protects the buyer and seller, useful for those bigger jobs with anonymous clients.
19. Resources for the Design Entrepeneur - Free sample forms and agreements"

Top 25 Apps to Grow your Business

The Entrepreneur’s Guide to Web 2.0: "In this guide we cover the 25 best web2.0 applications for entrepreneurs who are looking for simple, cheap, and effective solutions to solving some of the tasks facing their small business or startup. The 25 applications selected were chosen both on the basis of their usefulness for the individual small business manager as well as their effectiveness in providing community support and networking opportunities for users."

ONLINE BUSINESS TOOLBOX: 230+ Tools for Running a Business Online

Business Online: "Forget useless desktop apps and piles of paperwork: there are now thousands of small and medium-sized businesses managing all their affairs with online applications. After an exhaustive hunt this week, we’ve rounded up more than 230 of the leading online applications for super-productive companies."

Thursday, January 24, 2008

eCommerce and shopping cart application. Freeware

KonaKart 2.2.2.0 is an eCommerce and shopping cart application that provides everything that store owners need to sell their products over the Internet. KonaKart includes an extensive set of online shopping cart features to satisfy the needs of both online shoppers and store owners alike. It is an affordable enterprise quality eCommerce solution designed with technologies that will perform and scale. KonaKart is database-compatible with osCommerce, providing a seamless upgrade path. KonaKart has an easy-to-use Java API and a SOAP Web Service interface.